Pioneers in Microcurrent for Over 30 Years
Carol Cole and her daughters, Tera Peterson and Kim Morales, created NuFACE out of their home in Encinitas, CA. Carol, a licensed aesthetician, began her career in 1985 at the famed Golden Door destination spa in Escondido, CA. While administering treatments, she heard common anti-aging concerns from her clients such as sagging eyelids, loss of contour and simply “tired of looking tired”. With this knowledge in hand, Carol started specializing in microcurrent facials and traveled weekly to Los Angeles to serve the most discerning clients in Hollywood. She soon recognized her clients’ need for more frequent microcurrent treatments so in 2005, Carol and her daughters (Tera - also an aesthetician), launched NuFACE for their clients to use at-home in between their professional microcurrent facials. Clients started telling their friends about NuFACE and those friends told their friends and quickly NuFACE became a cult beauty favorite!
The Industry Leader
Today, NuFACE is the leader in at-home beauty devices helping every woman look and feel more beautiful. Using its flagship technology, microcurrent, NuFACE award-winning products are clinically shown to help tone, firm and reduce the look of wrinkles, providing both visibly instant results and cumulative benefits. Tera Peterson, NuFACE Co-Founder and CEONuFACE is an omni-channel business with its products distributed across the professional, prestige and specialty retail, home shopping, direct-to-consumer, eCommerce and international channels – including to premium retailers such Neiman Marcus, Nordstrom, Bloomingdale’s, Barneys, Bergdorf Goodman, Ulta and SpaceNK; to top spas and medical offices; and to the large and rapidly growing beauty markets of China and Korea. With category defining products, an authentic professional heritage, highly visible and clinically proven results, and endorsements from skin care professionals, NuFACE has gained a strong following among celebrity clientele, influencers, and a growing base of loyal, passionate consumers.